![]() ![]() Fashion brands Big Park, Doucan and Ajobyajo each worked hand in hand with eyewear brands Nine Accord, Knouun and Double Lovers. Similar to how the Gentle Monster and Maison Margiela collaboration was a huge success among fashion lovers, these new products are worth checking out, especially since the trendiest local brands have participated. This is also Seoul Fashion Week’s first attempt at presenting new eyewear. The Korea Optical Industry Agency's booth for Seoul Fashion Week 2024 Spring/Summer displayed glasses that were made in collaboration with local fashion designers and eyewear brands, for anyone to try on. Mikhailova hopes to see some celebrities during her visit, like NewJeans, one of her favorite K-pop groups, but she was already stunned to see that practically “everyone is so beautiful” because in Slovakia, where she resides, the fashion is “very old and not stylish.” When asked what she meant, she pointed to a middle-aged passerby wearing a modern, all-white outfit and heels with a pink feather boa to top it all off - “See!” She also liked how Seoul Fashion Week was centered on local designer brands, in contrast to European fashion shows, which showcase higher-end brands that are not necessarily native to each country’s event. “I love how the fashion is minimalistic and has such interesting designs,” she told the Korea JoongAng Daily on Wednesday, comparing the looks to the typical European style she sees back home. Regina Mikhailova, a 26-year-old Russian stylist, is visiting Korea specifically for the event at the Dongdaemun Design Plaza (DDP) in Jung District, central Seoul. The saying that everyone in Seoul dresses nicely is fairly common among tourists, and anyone who looks at the Seoul Fashion Week’s 2024 Spring/Summer (S/S) collection would likely agree. Models wear sunglasses that were made in collaboration with local fashion designers and eyewear brands as part of Seoul Fashion Week 2024 Spring/Summer at the Dongdaemun Design Plaza in central Seoul. ![]()
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